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Partial book profile

The Awesome Human Project

A practical guide to overcoming daily burnout and reducing struggle by developing emotional fitness through five core skills: Acceptance, Gratitude, Self-Care, Intentional Kindness, and connecting to your Bigger Why.

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What it’s about

In 'The Awesome Human Project,' Nataly Kogan, a former refugee and venture capitalist who experienced debilitating burnout, shares her personal journey and a science-backed method for living with less struggle and more joy. The book argues that while life's challenges are constant, the struggle we experience is optional and stems from our dysfunctional relationship with our brain, emotions, and ourselves. Kogan introduces the 'Happier Method™,' a framework built on developing five core emotional fitness skills—Acceptance, Gratitude, Self-Care, Intentional Kindness, and The Bigger Why—through simple, consistent practices. Through a five-week challenge, readers learn to become the 'editor of their thoughts,' talk back to their brain's negativity bias, practice self-compassion, and intentionally fuel their energy, ultimately embracing their inner 'Awesome Human' to thrive in both work and life.

The through-line

Who it’s for
The reader is a high-achieving, hardworking individual who feels perpetually overwhelmed, exhausted, and on the verge of burnout. They want to succeed and live a meaningful life, but they believe struggle is a necessary part of the process, leaving them feeling disconnected, stressed, and that they're 'not good enough'.
The problem
Constant pressure to do more, achieve more, and be more, leading to a cycle of daily burnout, exhaustion, and a never-ending to-do list. Feeling guilty, stressed, anxious, and inadequate. They are trapped by a harsh inner critic and the belief that they don't deserve rest or joy.
The plan
  1. Understand the Backstory: Learn why your brain creates struggle and the core principles of the Happier Method™.
  2. Develop Your Awesome Human Qualities: Build the foundation of courage, self-compassion, and emotional awareness needed for change.
  3. Complete the Five-Week Emotional Fitness Challenge: Systematically practice the five core skills of Acceptance, Gratitude, Self-Care, Intentional Kindness, and connecting to your Bigger Why.
The payoff
The reader's life is filled with more energy, ease, and joy, even amidst challenges. · They have a supportive, compassionate relationship with themselves and are free from the tyranny of their inner critic. · They thrive in their work and relationships, making a positive impact on others because their own energy reservoir is full.

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